Europe’s first television network aimed at gays, based in Milan, will hit the airwaves in April. The Gay TV satellite channel broadcast in English, Spanish and Italian, beats out the American version slated to debut by the end of 2002. So far the initiative has provoked more criticism by television executives than Catholic authorities who, in the past, vigorously protested Gay Pride marches and the Gay Street in Rome.
“It’s likely to end up as a kind of Indian reservation for gay culture,” said Giorgio Gori, former director of commercial network Canale 5. “It’s really just a marketing operation.” A market niche that Italian cable Canal Jimmy is also trying to fill: starting this week the network will air a kind of “gay night” with imported sitcoms, a talk show and film on gay themes. “Gays are already being ghettoized in mainstream television,” said activist Imma Battaglia, president of the Digigay Project. “The television market could use more specialization — gays providing objective information for gays is a positive thing.”
Related resources:
www.gay.it
Italy’s most popular portal for gays…
So much for hands-off government: a city council is organizing dates for single women to celebrate national Women’s Day March 8.