Monthly Archives: November 2002

Italy by Numbers: TV Diet

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73.8% Italians average or "poor" media consumers
14.8% "omnivores"
9.1% "marginal" users
2.3% "pioneers"

Italians love their television, a Censis study showed, noting a large digital and cultural divide in the country’s media use. Of those with an average or poor media ‘diet,’ television and radio are the prime sources of information, with text messages to cell phones making a strong showing.
This largest group still shies away from using the Internet for information — only around the heaviest media users, around 17% of the total polled, turned to new technologies for information. Of marginal users, 99% percent watch only television (63% of them watch news programs) and some 70% of these say they "aren’t capable" of using computers or the Internet.

Rome’s New Temple to Dionysus

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The Eternal City pays homage to the old god of the grape with a new space dedicated to wine — including free tastings. The Temple of Dionysus, which takes up three floors formerly dedicated to a convent library, is now all about regional wines spanning the Bel Paeseand a permanent exhibit on the latest techniques in wine production. Afternoons are set aside for tastings for small groups with a sommelier as a guide.

The Rub:
Events (concerts, exhibits, wine tastings) are free but for the latter you must reserve.
"Il Tempio di Dioniso," via Quattro Fontane 113, Rome
tel. 06-57301575
email: info@iltempiodidioniso.it

Web-wise Nov. 5-12

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Follow the European Social Forum in Florence • Asia Argento goes XXX • Casino Royale makes digital music • Visit the Torrone Fest

Asia Argento goes XXX
Italy’s favorite bad girl actress Asia Argento made her US debut with action-flick "XXX," see how the film is being received in her home country…Check out the photo gallery & Italian trailer …
www.corriere.it/Primo_Piano/Spettacoli/2002/10_Ottobre/23/asiargento.shtml

Casino Royale makes digital music
One of the most interesting bands to come out of Italy in the 90s lost front man Giuliano Palma (who has taken his brand of pop-ska solo) has decided to carry on valiantly — by putting new material in digital format free for registered users on the official site. Single ‘Protect Me’ is online now for all users, downloadable in MP3.
www.casinoroyale.it

Visit the Torrone Fest
First chocolate and now Cremona’s torrone fest — Italian event organizers show no pity for the waistline. The sixth annual edition of Sweet Torrone, held from Nov. 7-10 in the northern Italian town best known as home of Stradivarius violins, is sure to be a calorie-packed one with torrone-tastings, sculptures and cook-offs.. Legend has it that the nougaty sweet also goes along way back in local history, created as part of wedding celebrations for the marriage of Bianca Maria Visconti and Francesco Sforza in 1441.
www.sweettorrone.it/home.htm

Following the European Social Forum in Florence
This week sees some 18,000 delegates from all over Europe converge in Florence Nov. 6-10 for the local version of the World Social Forum held in Porto Alegre, Brazil. There’s been a great deal of bickering in the national press about safety concerns for one of the world’s most art-packed cities, but little discussion of what the meeting is actually about.
www.fse-esf.org