Polaroid Photo

Archive for May, 2005

Tue
10
May '05

Italian monuments: a bright future as billboards

by Nicole Martinelli Imagine the Coliseum sporting a McDonald’s billboard. Or maybe the Tower of Pisa draped in an ad for dirty denim. Or Michelangelo’s David perhaps hawking Calvin Klein underwear. It’s not as far off as it sounds. Rome’s Pantheon will get a fix-up thanks to advertising sold on scaffolding and officials throughout the [...]