Shock fotog Oliviero Toscani’s latest exploit is a limited edition T-shirt for the holidays that says “It’s Christmas? Shall we F***?” in Italian (E’ Natale? Scopiamo?) with his name under it.

It’ll be sure to liven up the otherwise soporific unveiling of Christmas lights in Milan shopping mecca Via della Spiga, where the tees with celebrity slogans go on sale for charity (€60, circa $90) Thursday.

While some of his recent projects (the spiffy privy, the naked anorexic clothing campaign) make me long for his Benetton ads, Toscani gets some credit for shaking things up.

His message, which reportedly made Milan mayor Letizia Moratti blush, certainly tops the other ones: you couldn’t pay me to wear designer Roberto Cavalli’s which says “Santa Claus exists…”