Italian home design company Seletti created hipster smog masks for urban cyclists with skull and cross bones or check prints.

Retailing for €7 (about $11), the Urban Mask has an “active carbon filtering system” which can remove ozone
but can’t do much to cut through the fug of a million belching Fiats.

Though the use of masks is debatable, at least this one looks cool, and who knows whether spotting this kind of warning symbol in the rear view mirror while stuck in traffic might lead car drivers in Italy’s fashion capital — one of the world’s most polluted cities — to think twice.