73.8% Italians average or "poor" media consumers
9.1% "marginal" users
Italians love their television, a Censis study showed, noting a large digital and cultural divide in the country’s media use. Of those with an average or poor media ‘diet,’ television and radio are the prime sources of information, with text messages to cell phones making a strong showing.
This largest group still shies away from using the Internet for information — only around the heaviest media users, around 17% of the total polled, turned to new technologies for information. Of marginal users, 99% percent watch only television (63% of them watch news programs) and some 70% of these say they "aren’t capable" of using computers or the Internet.