Get ready for a department store peep show. IBM’s only dedicated fashion division, based in Milan, has launched a prototype “multisensory cabin” for shoppers that’s reminiscent of a coin-operated viewing machine equipped with a projector.

About 10 fashionistas can gather in the small, dark box to see what’s behind the latest spring fashions. Wearing fold-up polarized 3-D glasses, people watch canned scenes from the world’s top-tier catwalks. As images of gazelle girls on runways waft by, viewers see flyby close-ups of real-world fashion items. In other words, the stuff (think bags and shoes) that actually comes off the catwalk for plebes.
Full story & video by zoomata editor Nicole Martinelli on Wired