
Considered an national institution, Italian mothers have just become the object of a national convention, "Il Raduno delle Mamme."
The Mamma Meeting also seems like a good excuse to get out of the house. Held in the beach and discotheque capital of Italy, Riccione, events for the week of June 8-15 include a Miss Mamma beauty pageant, belly dancing seminar for pregnant women and baby model casting sessions.
The conference comes at a moment of change for the Italian family: for the first time in almost a decade, the number of births were higher than deaths in the Bel Paese, according to preliminary reports from national statistics institute ISTAT. At the same time, the Italian Housewives Movement (MOICA), estimates that the number of women fleeing a hostile workplace to become housewives will double — to 16 million — by the year 2030.
Modern mamme must cope with a decreased family network — some 43% of the 1,024 surveyed for the meeting said they don’t have anyone to talk to and only 19% said they count on their own mother for help and support.
Not all Italian mothers will be packing in the work clothes. Probably the most famous example is Silvio Berlusconi’s daughter, Marina, voted one of the 10 top women executives by Fortune magazine who just announced her first pregnancy. Marina, 35, director of Fininvest, the Berlusconi family company that controls 48 per cent of Mediaset, is expecting a child by ballet dancer Maurizio Vanadia, 40.
Marina told newspapers she won’t stop working. The company is an important part of my life, said Berlusconi’s first born adding that the child won’t be named after her famous father.That life is changing now, but Ill have more reason to keep working. From now on, I wont be doing it just for myself, but for my child as well. For a woman, thats the best way to give meaning to what her work.
Italy may be a nation founded on work but employers fear passion for World Cup soccer may lead to mass abandonment of the workplace. 