Pay-Per-View Churches

Another one of Florence’s must-see monuments, the church of Santa Croce, has turned into a museum with a 3 euro ticket price for visitors. Often called the Florentine Pantheon, around 1 million visitors per year crowd in to see the tombs of the city’s most famous sons: Galileo, Michelangelo and Dante (though his bones are buried elsewhere) and the frescoes of Giotto in the Bardi chapel.

This is the latest of four major religious monuments (the Duomo and baptistery, Santa Maria Novella and San Lorenzo) in the city to charge an admission price for visitors. Those wishing to pray or attend mass are still let in, without charge, from separate entrances. Critics say this is just one more step into turning one of the most famous cities in Italy definitively into an amusement park.

"Basically places of worship are becoming places of entertainment," said Antonio Paolucci the official responsible for Florence’s artistic heritage. "Unfortunately, museums have also lost their primary function — as places of education. I think about 98% of visitors today, foreign and Italian, enter without understanding the value of what they see."

Fees are unlikely to bother tourists on package tours — who often pay entrance fees in the tour price and have group reservations — but deter single visitors who will have to shell out money at every monument after waiting in long lines. Proponents of the fees say that the income will help preserve monuments for future generations and keep out the uninterested. On the first day the ticket office opened in Santa Croce, some 6,000 tickets were sold for profits of 18,000 euro or roughly $16,000 USD.

Related resources:
City Secrets: Florence, Venice, and the Towns of Italy
Tired of lines? Try off the beaten path sights….

Web-wise July 8- 16

Italian practice: what kind of traveler are you? • Summer Sales Calendar• Gianni Morandi: the eternal boy’s new album • Scholarships to study in Italy

Italian practice: what kind of traveler are you?
This simple test will develop your profile — adventure-seeking, traditional, better stay at home — a good way to practice & when your mind is on the beach!
http://club.virgilio.it/community/test/001/001r.html

Gianni Morandi: the eternal boy’s new album
Hear the first single ‘l’amore ci cambia la vita’ from this happy dinosaur of Italian pop..The album of the same name will be released in September, but hear a sample now…
www.sonymusic.it/sonymusic/speciale_gianni_morandi.php

Scholarships to study in Italy
Offered by icon, a consortium of Italian universities, these scholarships are for those of Italian origin (specifically from Calabria) to study at Italian universities. Deadline Aug. 10; for details: www.italicon.it/index.asp?SECTION=MNUINFO_HRN&SECTIONID=02&P=hrn/patronato_cont

Sales Calendar
Twice-yearly sales are upon us — but to get the latest in summer fashion keep in mind each region starts & ends the "saldi" at different times and this year in fashion capital Milan (Lombardy) they’re also quite short…

Lombardy 14-28 July

Lazio 13 July — 31 August

Veneto 15 July — 31 August

Tuscany 15 July –21 September

Sardinia 8 -July – 8 September

Sicily 13 -July – 23 September

Umbria 10 -July – 10 September

Can’t make it in July? Try this discount outlet database: www.corriere.it/speciali/outlet.shtml

The Return of Olive Oil Cosmetics

A new campaign promotes what grandma already knew — olive oil has many uses outside the kitchen. The Italian agricultural association, Coldiretti, felt it was time to remind inhabitants of the Bel Paese that extra virgin olive oil can be used to soften skin, obtain shiny hair and even remove stubborn ear wax.

Use of olive oil as a cosmetic stretches back to the Egyptians, who used this ‘gift from the Gods’ as an anti-wrinkle cream, while Greeks favored it as a massage oil for athletes and Romans as an after-spa treatment. Archeologists have deduced from the silver oil vessels that olive oil was only for the most wealthy of citizens, but today the staple of every kitchen makes for an inexpensive beauty boost.
Some recipes for do-it-yourself treatments promoted in the public awareness campaign: mix with neutral henna and egg yolks for a regenerating hair mask, combine it with a few drops of lemon to reinforce nails, let it steep with chamomile tea for a month to produce a balm for sore muscles or reddened skin and last but not least, 20 drops of tepid oil will melt even the toughest earwax. ?1999-2004 zoomata.com

Zoomata is the brainchild of a bilingualjournalist based in Italy who thinks out of the box. This brain is for hire.

Related resources:
Olive Oil: From Tree to Table
More on ‘liquid gold’ and how to best use it in your kitchen…

Italy by Numbers: Hassle-Free Vacations?

+9% more Italians vacation in July
12 million Italians on holiday first week in July
+685.2% increase in strikes, first half of 2002
5 strikes planned in July

Just when Italians warmed up to the idea of not taking off en masse in August for vacation, a series of strikes threatens to make going on holiday in July just as difficult. The media has long proposed staggered vacations (partenze intelligenti) to avoid endless traffic jams and numerous accidents — but this is the first year a noteworthy number of vacationers actually heeded the warning. Among the strikes to watch out for this month — train strike July 9, gas station strike on the autostrada July 11, airport strike July 12.
Current vacation hotspots for Italians include beach standbys Rimini and Riccone and the Calabrian coast as well as mountain areas such as Trentino and Val d’Aosta. The worst times to be on the road: between 4 and 8 p.m. on Fridays and Sundays, 6-11 a.m. on Saturdays.

www.fit.cisl.it/ScioTA.htm
Updated strike info, check the online calendar for last-minute changes. (Italian only)

Web-wise July 2- 8

Italian practice: the Leopard revisited • Ferrari — view the Enzo model • The Dandy is Back: Men’s Fashion

Ferrari — the Enzo model
Named after founder Enzo Ferrari, there’s no doubt this car stands out even among the best. A limited production, even for the Maranello house –only 349 will be made — the fortunate few to own it will be set back a cool 600-750,000 euro. Take a look, from the official unveiling…
www.ferrari.it

The Dandy is Back: Men’s Fashion
Definitely dandy, albeit a bit disheveled — that’s one of the prevailing looks in menswear from recent Pitti 2002 and Milan shows…Take a look at Italian designer Antonio Marras slightly rumpled togs…
www.pittimmagine.com/eventi/fashion_show/artI1373.html

www.classcity.it/class_city/contenuti/moda/stile/stile.jsp
Click on "uomo" for a round up of the latest from Milan

Italian practice: "The Leopard" revisited
Adopted son Gioacchino Lanza Tomasi recounts the life of his father, prince Giuseppe Tomasi di Lampedusa in a revisited and expanded version of "Il Gattopardo." Read an interview with Lanza Tomasi, view the photogallery.
http://www.feltrinelli.it/SpecialiLibriInterna?id_spec=32