Mon
18
Jun '07
If you’ve ever visited the Bel Paese, you know how scarce public toilets are. Before you’ve visited any number of nicely crumbling ruins, your thoughts will inevitably turn to the loo. Where to find one, how to avoid the Turkish kind and how to convince your traveling partner to have yet another caffé so you can go.
Oliviero Toscani, former Benetton ad guru, shares your pain. He convinced porta-potty company Sebach to hold an international “dream toilet” competition for architects, designers and engineers. Creator of the ideal privy — chosen both on aesthetics and feasibility for mass production — wins €5,000 (circa $6,600). Get cracking: the deadline is August 4.
[...] The scarcity of public toilets in Italy has not gone unnoticed, and now there’s a contest to create “The Dream Toilet” – a porta-potty worthy of its beautiful Italian surroundings. [...]
[...] Via Zoomata: [...]
[...] While some of his recent projects (the spiffy privy, the naked anorexic clothing campaign) make me long for his Benetton ads, Toscani gets some credit for shaking things up. His message, which reportedly made Milan mayor Letizia Moratti blush, certainly tops the other ones: you couldn’t pay me to wear designer Roberto Cavalli’s which says “Santa Claus exists…” [...]
[...] While some of his recent projects (the spiffy privy, the naked anorexic clothing campaign) make me long for his Benetton ads, Toscani gets some credit for shaking things up. [...]