Massimo Rosa, who has two decades of experience in the hr biz, invented the “Curriculum T-shirt.” And patented the idea, he’s so sure of its marketability, said to already have fans outside Italy.
I’m not sure I buy it, partially because of the Borat-worthy claim on the
One of the great things about Italians is that if they’re not broadcasting an affinity for Roberto Cavalli or Guru, their clothes are textless triumphs. The subliminal message is: “Look at me!” “Admire me!”
They are not an invitation to read, and never to chuckle, “I’m with stupid” or “If you’re rich, I’m single.” (Another reason to admire Italians: they don’t go in for bumper stickers.)
I’ve mentioned it before, it’s easy to think of Italy as a pleasure country, but if you go by the constitution it is “founded on work,” and labor problems are almost always front and center here.
A few recent examples: at the end of the newscast on the radio every day the announcer reminds me that journalists have not managed to renew the national contract for almost two years, the finance minister railed against “big baby” bonus to get 30-somethings out of the nest and work-related deaths continue to loom large.
I have a hard time, though, imagining where the unemployed Italian might sport the T-shirt: the Sunday passeggiata, stroll through town? Nah. That means broadcasting to absolutely everyone that your family has at least one desperate element.
Having an aperitif with friends? Even an Italian would have a hard time flirting in an iron-on tee that says you need a job.
At the park? Clearly you’re a loafer and not much of a job hunter. A conference? Too casual. (I can, however, imagine buying armfuls for American friends: the mish-mash of Italian and English — “area manager mercati asiatici” — has a certain playful appeal. )
So, wear a T-shirt, get a job? If the devil wears Prada, only a poor slob would wear his CV.