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Tue
15
Dec '09

Souvenir Sales Spike After Berlusconi Hit With Mini-Cathedral

@Repubblica

@Repubblica

After Italian Prime Minister Silvio Berlusconi was struck in the face with a replica of Milan’s cathedral Dec. 13, souvenir sellers here are reporting brisk sales of copycat statues.

“Around here, sales of some tourist items slow down or stop for awhile, ” a vendor identified as Willy told told conservative daily newspaper il Giornale. “The mini-duomo was one of those items. Today, they’ve started moving again. A lot of journalists are buying them, but also people who want to give them as Christmas gifts. ”

Other vendors reported that they sold maybe one of the statues representing the soaring Gothic spires of the fourth-largest church in the world and icon of the city a month, but sold 40-45 a day since the incident.

The dangerous doodad — Berlusconi landed in the hospital with a broken nose, two cracked teeth and also suffered injuries to his lips and cheek — measures 10 x 10 centimeters (about 4 x 4 inches) and is made of resin and chalk. Sold in kiosks in the square around the cathedral, it can cost anywhere from €6-€12 euros ($8.70- $17.50).

Massimo Tartaglia, a 42-year-old with a history of mental problems, hurled the mini-cathedral through the crowd on Sunday as Berlusconi greeted supporters in a rally. Tartaglia is now in isolation at Milan’s San Vittore prison. While he has written a letter apologizing for his “cowardly act,” police are now investigating Facebook groups that sprung up defending his act of tchotchke terrorism.

5 comments »

5 comments to “Souvenir Sales Spike After Berlusconi Hit With Mini-Cathedral”

  1. Melanie Says:

    So there is a happy story in all of this. The vendors are making money! Thanks for posting this.

  2. Zach Says:

    Are they made of Metal or Ceramic/Pottery?

  3. nicole Says:

    Zach — it’s made out of resin & chalk (see above) though there’s not much agreement on how much it weighed though…

  4. Zach Says:

    Thanks Nicole. That’s what I get for trying to read too fast. Had to be pretty hefty break his nose and teeth.

  5. nicole Says:

    I think it was fairly heavy — but also pointed, because of the Gothic spires…If you watch the video, he also jumps up and then slams it down pretty hard: http://www.youtube.com/watch?v=8RIESLkNaE8

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