by Nicole Martinelli
posted Tue Nov 8 14:07 pm

In an effort to fuel Italy’s sexy calendar craze, one noted photographer has shot 12 months of nearly-naked "Madonnas."
The Italian press calls it the starlet war and they mean it: calendars are a 10 million USD a year industry here and magazines that feature them often sell astronomical quantities for getting the right starlet or TV hosts to bear all.
The "erotic-artistic" photos by Alberto Magliozzi are sure to stand out in the ranks of 2003 girlie calendars — the cover of "Madonne" features a bare-breasted woman with a halo, bloody hands, gauzy white fabric draped around her waist and stiletto heels. Shot in Matera and set in and around the town’s famous stone cave dwellings, most are over the top even by Italian standards. Magliozzi says the photos show a "new dimension," saying they transmit "innocence, desperation, pain, suffering and sincerity" — the milder ones feature models breast feeding, washing their hands and bearing stigmas.
The fall race to grab the public attention for next year’s calendars is on in full force. Before truck drivers and office managers get through last years’ glossy nearly-nude shots, news shows are flaunting “exclusive backstage footage” of Italian small-screen stars like Elisabetta Canalis, Emanuela Folliero and Alessia Fabiani pouting for 2003 calendars. While these sexy shots might be considered strictly "mens magazine" fare outside the country, they have become a staple of mainstream Italian publications. Top newsweekly Panorama, never loath to feature a naked woman on the cover under any pretense, features curvy Mediterranean beauty Louisa Corna in this year’s calendar. The record for calendar/magazine combo is currently held by Sabrina Ferilli posing for Max, which sold 750,000 copies in 2000.
Fans of the famous Pirelli calendar, known for its arty shots and extravagant themes, will be surprised to find men along with the international beauties in the 2003 version. Among them are actors Enrico Lo Verso and Alessandro Gassman posing, mostly dressed, with the likes of Heidi Klum, Sophie Dahl and Yamila Diaz-Rahi. Good-looking men with staples in their navels are, however, harder to come by this year: Alessandro Gassman will bare all for his second sexy calendar and newcomer Albanian dancer Kledi is making his debut.?1999-2004 zoomata.com
Zoomata is the brainchild of a bilingualjournalist based in Italy who thinks out of the box. This brain is for hire.
Related resources:
www.materanet.com/notizie/madonne/copertina.asp
Holy Mamma! The Madonna calendar
www.panorama.it/societa/protagonisti/media/ix1-A020001016141
Soft news? The Panorama calendar
www.corriere.it/speciali/calendari2003
Calendar round-up (includes the Pirelli and the Housewives Calendar) from leading daily Corriere della Sera.
www.puntinipuntini.it/gassman/gennaio.html
Preview of Gassman’s calendar
www.kledi.it/download.htm
The dancer in shirtless version…