30 million (circa) soccer fans
35% are women
6% have a university degree
27 million (circa) "irritated/indifferent" to soccer
Italians "swear loyalty" to a soccer team at around age 6 and by age 8 there’s little changing sides — they are faithful to the team for life. A revealing study of the national sport, conducted by AC Nielsen of 9,100 Italians between from ages 6 and up, predicts soccer clubs will be scrambling for grade-school supporters with more and more marketing aimed at children.
Italy’s favorite team, with fans across geographical and age lines, is undoubtedly Juventus from Turin with some 29% of total supporters. Everyone likes to back a winner — with 26 championships in their belt, Juventus dwarfs the number of fans for other teams — coming in second and third with about half the number of fans are the two Milan teams, Inter followed closely by Milan. Teams from Southern Italy trail behind — Naples has around 2.5 million fans and Roman teams Roma and Lazio check in at 1.7 million and 985,000 fans respectively.
Not all Italians are interested in soccer, however. While around half the population consider themselves soccer fans, an almost equal number could care less — 14 million are indifferent to the sport and 13.3 million are annoyed by it.
Related resources:
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