The town of Corleone, considered home to some of Italy’s most infamous Mafia families, will soon become a brand name. “It’s useless to deny that it’s a very powerful name,” commented mayor Pippo Cipriani.”We’ve verified that it attracts the public, so we’re in the process of registering it.”
The Corleone brand will likely be used for a line of dairy products from the town’s creamery, which is in the process of being privatized.
Notable residents of the town of 11,000 in the province of Palermo include fugitive boss Bernardo Provenzano and clan head Totò Riina, currently serving several life sentences. Corleone will also ring a bell with consumers because of "the Godfather" films, thanks to the fictional family called of the same name. It isn’t the first time the town name has been used for publicity, it was also the subject of a much-contested campaign for Benetton clothes.
In other Corleone business news, Totò Riina’s son Giuseppe is appealing Italian courts for refusing to give him a "Mafia-free" business certificate. Giuseppe and his brother-in-law Tony Ciavarello sell agricultural equipment; Giuseppe had asked the courts to certify the business was clean from Mafia ties to dispel suspicions that the business is a front for illegal activity. ?1999-2004 zoomata.com
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