Italian multimedia designer Diana (aka Bianca Foulon) is launching her first collection of virtual togs in Second Life for media agency Interzone March 8.

Timed to coincide with celebrations for International Women’s Day, models hit the catwalk on the Interzone Island at 1p.m. SL time or from 10:00 p.m. GMT.

Diana/Bianca hopes the fashion line, called Gina’s, will encourage indie designers from the Bel Paese to create more moda for this new world.

Zoomata editor Nicole Martinelli has been tapped to model and is furiously practicing graceful turns with the keyboard in hopes of not falling off the runway.