Healthy Indulgence: Chocolate Vitamins

Choco-pillThe best giveaway at Milan’s recent tourism fair: dark chocolate enriched with Vitamin A & C for the guilty.

Called “Chocopirin-A,” (a play on “aspirina,” aspirin) the tabs were handed out to hungry visitors to promote the Eurochocolate fest in Perugia next fall. Meant to underline how chocolate has become more a part of our daily lives, hopefully some marketing genius will copy the idea and make them for real.