To motivate image-conscious Milanese to abandon their cars, Italian authorities are offering free smog tests — for their hair. Milan is one of Europe’s most polluted cities — and one of the most fashionable. In a city where levels of particulate matter regularly exceed EU limits, officials have unsuccessfully tried car-free Sundays, smog-eating cement and [...]
A computer program that reads human expressions may bring an about-face in marketing. Dutch researchers using the software recently for a consumer test project seconded what wise men have always known: Sweets are the surest way to make a woman smile. Some 300 women in six European countries were filmed as they ate five foods: [...]
These 100% cotton sheets impregnated with lemon and mint essence promise to keep some the most annoying pests out of your summer bed: mosquitoes. The brain wave comes from Italian home linen company Bassetti, the “tranquil nights” (Notti Tranquille) line is pitched as a non-toxic, hypoallergenic, scentless way to keep blood-sucking insects 30 cm (about [...]
A young woman in the throes of anxiety was prescribed sex to calm down, Italian media reported. The unusual cure was handed out at Genoa hospital Villa Scassi by a male doctor, according to daily Corriere della Sera, after giving the nail-biting patient a full check-up. “Have sex twice a week, but not more than [...]
