To celebrate 30 years in business, an Italian supermarket is staging a lottery where the prizes include ten jobs.
Customers, who must be local residents and over 18, might pick up a job along with the pasta at supermarket chain Tigros. The ad for the publicity ploy (above) says: “I went shopping and found a job.”
“Despite the economic crisis, we’re still growing,” founder Luigi Orrigoni told local papers. We’re opening one store after a remodel and a new store in May. It made sense to celebrate the anniversary by having our customers come to work for us.”
Based in the northwestern city of Varese, family-run Tigros has 59 stores and employs 1,200. They’ve printed 700,000 coupons for the lottery — other prizes includes free groceries — that runs for the month of September. Job winners may stock shelves, work at the check out, meat or fish counter, depending on experience.
If the winners do a good job on a year-long contract, Tigros says they’ll become full-time permanent hires. In Italy that usually means a job for life, with perks such as a guaranteed yearly bonus (one month’s salary) and six weeks of vacation a year.