Social Media? Italians Prefer Chatting in Cafes

If you’ve spent any time in Italy, the results of a new survey won’t surprise you: Italians still prefer socializing in person, usually at the neighborhood cafe, to social media.

Some 1,200 people polled by apéritif maker Sanbitter — via Facebook — found that most Italians still prefer to discuss the matters of the day in person at a cafe first before heading online to update their far-flung friends and relatives about it.

What are Italians hashing out over  caffe’ macchiato or a glass of Prosecco before tweeting about it?

Nearly half (48%) are talking politics, 42% discuss sports (read: soccer), while work, gossip and shopping are about the same (37%, 35%, 33% respectively). Last but not least, movies 25%.

Social media will get a strong foothold in the boot country, probably sooner rather than later. There are already more cell phones than Italians and the national penchant for updating via SMS messages has produced everything from poetry contests to price checks and charity efforts.

And, let’s not forget, the Italian fascination with social media led to the first movie ever about Facebook, a 2009 romantic comedy of errors called “Feisbum.”