Pasta la Vista, Baby: The Changing Italian Diet

25 years ago, Italian families ate more meat, drank more wine but put less fish and pasta on the table. La famiglia also usually shopped in small local stores — there were five times fewer supermarkets — and 85% of the time ate at home.

These are some of the changes tracked in a study (.pdf Italian only) by national food industry lobby Federalimentare to mark its 1983 founding, back when Socialist Bettino Craxi first stepped into office and pop hit “Vamos a la Playa” had Italians singing into their watches.

Rapid changes after World War II first revolutionized Italian eating habits, breaking some long-standing stereotypes. In the early 1950s, the Italian mamma spent a good chunk of her day preparing a hearty lunch, while her new millennium counterpart, less likely to be a stay at home mother, spends just a third of that time in the kitchen.

In the post-war period, Italians also spent half the family income on food. From 1983-2008, money spent on groceries dropped eight percent to 17.7% of the budget. They now eat 10% less meat, 10% more pasta and bread but about the same amount (18%) of fruit and veg. Beverages have flip-flopped: Italians now spend 5% of the budget on juice, bottled water and soda, five times more than in the 1980s when that same percentage was allotted for wine and spirits.

Some staples of the Italian postwar diet that have now disappeared include smoked herring (often eaten with polenta), tinned milk and carob beans, sucked like candy.

Image used with a CC license, thanks orsorama

Italian Writes Guide Book to Mass

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A new guide book for Catholics is designed to lead them back into church by reviewing the services.

Journalist Camillo Langone, also a long-time restaurant reviewer, sat in pews all over Italy to write over 300 pages on weekly mass ceremonies. What makes a good mass (communion given in the mouth, incense) bad mass (electric guitars and too many tambourines), is, much like a restaurant, up to the reviewer, who in this case describes himself as a “fervent Catholic.”

It’s not the first guide book to church going, but it’s the first in Italy, seat of the Vatican and country where the flock is fleeing rapidly. The battle may be an uphill one: 90 percent of Italians are baptized Catholics but only about a third are churchgoers.

Langone’s “Guide to Mass” also reviews the priests of over 200 services, whether their sermons are creative or soporific and whether the church architecture (poor acoustics, hot summer and cold in winter) is conducive to prayer.

Design of the Times in Milan

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Milan buses are plastered with bright red posters reassuring recession-anxious consumers that if there’s a financial crisis, the Salone del Mobile is the answer.

That confident attitude sums up the buoyant mood at the 48th annual International Milan Furniture Fair, which started here on Wednesday and runs until Monday. In a city where fashion is king, design makes the most of its yearly five-day spotlight by showcasing the weird and the wonderful.

Exhibitors at the Massimiliano Fuksas-designed fairgrounds were up 15% to 1,496 from 2008 according to the organizer, Cosmit. Organizers expect to surpass last year’s record of nearly 350,000 visitors. Indeed, antsy lines for the metro, elbowing around the big-name stands and the crush to procure a restorative cappuccino are as fierce as ever.

Full story here.

Milan Design Week: Pac-Man Bookshelf, Ghost Lamps

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Graphic and industrial designer Mirko Ginepro came to my notice with the iPod table for last year’s international furniture fair.

Keeping in the pop-culture theme, this year’s effort for the fair’s fuori salone is a wooden lacquer book case in the form of a giant Pac Man, called Puckman (the original name of the video-game icon), with companion ghost lamps.

Ginepro was inspired by the enduring icon of Pac-Man, he spent long afternoons spent playing Pac-Man against his sister on a Commodore 64 — now he plays it on his iPhone.

If you’re in Milan, it’s at the Nhow Hotel in Via Tortona.
For info, prices etc., here’s his website.

Image courtesy @ Mirko Ginepro

Milan’s Triennale Design Museum Overhaul

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Milan recently gave an extreme makeover to the permanent design collection at the Triennale Museum.
The Triennale Design Museum launched in 2007, but gets a complete over haul including a rotation of the 400 or so pieces on show every two years.

The somewhat murky, nocturnal feel of the inaugural exhibit designed by Peter Greenaway (“The Obsessions of Italian Design,”) was replaced in March by “Serie Fuori Serie” (lit. custom-built series) an airy, bright set-up curated by furniture and industrial designer Antonio Citterio.

The new exhibit, which again puts such humble objects as the stove top espresso maker and the Valentina typewriter alongside prototypes old and new, explores the ties between Italian industry and design innovation.

Pro: the to-scale prototypes and rarities (including a Ferrari, the Alca Volpe pictured above, folding bikes, several scooters and a Piaggio Ape) are definitely worth a look. And the more quotidian objects are still interesting, as you’re bound to recognize something you own — like the two Milanese sciure overheard discussing Plia fold-up chairs — or, in my case, realize the junk store finds may be knock offs of Joe Colombo glasses designed to help assist drinking while smoking.

Contro: It’s still just a small part of the full collection, so good to kill an hour or so (especially if you visit the excellent café or outdoor summer bar) but probably not much more.

Triennale Design Museum
Viale Alemagna 6 (metro stop Cadorna)
Tickets 8€
Hours: Tuesday – Sunday 10:30 am- 8:30 pm
Thursdays 10.30 – 11:00 pm (entrance with an aperitif)

Italian Banks IDs Customers with Family Nicknames

Banks in a small Italian town with too many Mario Rossis are using nicknames to tell customers apart. If the lovely lake region of Bellagio, near Como, has a fault it could be that locals tend to stay in the region and pick the same first names.

In the town of about 3,000 people, two thirds share the same two last names, the local white pages show about 1,300 of them have the last name “Gilardoni” and about 750 are called “Gandola.”

Often given for professions or physical characteristics (how would you like to be known as “nitpicker” or “saw mill?”), the ones used by local banks in Bellagio are also in dialect and have sometimes been handed down for generations. It’s not the first time Italians have resorted to nicknames to tell each other apart, they appear in the phone book of one Sardinian community.

Bellagio’s predicament is an indication of the trend that Italians are back to using traditional saint’s names for their kids instead of foreign names. National statistics bureau ISTAT found (.pdf) that if there are about 30,000 traditional names, half the time parents pick names for their children from just 30, the most popular currently are Francesco for boys and Giulia for girls.

Image used with a CC license, thanks to berniecb

Italians Text Help to Earthquake Victims

After the worst earthquake in 30 years struck L’Aquila killing 250 and leaving 17,000 people homeless, Italians are text messaging donations to help.

Italian mobile operators, including TIM, Fastweb, Wind, Tre and Vodafone, made a single number available for SMS donations to earthquake victims. Cell phone users send a blank text to 48580. They’re charged one euro for each text, cell phone companies promise to donate the entire amount of each message. (As zoomata reader Fabio pointed out, the text donation won’t work from abroad. There are bank transfer details here and, if you don’t know Italian, here’s the Red Cross UK donation page.)

Texters are sent a confirmation that says, “Thank you. With this message you’re helping people in Abruzzo who have been hit by the earthquake.”

Thumb tribes have been sending in support in Italy since 2002, when another earthquake in Southern Italy prompted the first cell-phone fund drive. Other text-based relief campaigns in a country where there are more cell phones than people include €27 million for 2005 tsunami victims.

Image used with a CC license, thanks to marca_pasos

Designated Driver Gets a Bottle of Fine Italian Wine (To Take Home)

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Top-notch Italian wine maker Allegrini will offer a bottle of wine (to be drunk at a later date) to the driver offering to get friends who have imbibed home.

The designated driver promotion doesn’t include the vineyard’s most expensive wines, but the Allegrini red called Palazzo della Torre (a “baby Amarone“), a well-respected nectar of the grape that retails for at least $18 USD, depending on the vintage. The promotion, aimed at Italian restaurants, was launched on the eve of the Vinitaly wine fair.

Nice idea, though if you’re a teetotaler and have spent time in Italy you’ll understand the underlying assumption. For Italians, people aren’t really abstemious, but for some strange reason, they’re just not drinking right now. (That said, for most Italians, moderation is key, check out our face-saving wine vocab.)

The ad promoting the un-drunk driver getting a bottle of wine recites, “We like to offer a drink to those who don’t drive. Later. Thank, you driver. Allegrini.”

Related posts:
Italian Scientists Say Vines May Love Vivaldi
Pasta la Vista, Baby: The Changing Italian Diet

Italy says grape harvest: no grazie

Egypt’s Sunken Treasures Surface at Venaria Reale, Turin

egypt_venaria

It was a pleasure to return to the Venaria Reale near Turin after writing about it for the NYT about a year ago. The occasion: they’ve finished restoring an enormous exhibition space out of the former stables and greenhouse.

On this visit, all the work was done and tidy. Fortunately, the same friendly, low-key atmosphere of a magnificent place off the beaten track hasn’t changed.

Here’s what I wrote for the Wall Street Journal Europe:
About 1,300 years ago, a string of natural disasters rocked the coast off the modern-day port city of Alexandria, sending chunks of three Egyptian cities into the sea. Up from the depths after 15 years of underwater excavation by French archeologist Franck Goddio, “Egypt’s Sunken Treasures” takes visitors on a voyage back to the Ptolemaic, Byzantine, Coptic and early Islamic eras.

The 500-piece exhibit has toured several European cities, but for its Italian stop, at Turin’s Reggia di Venaria Reale, scenographer Robert Wilson designed backdrops for statues, jewelry, gold coins, ceramics and sphinxes. His theatrical settings, including a prologue with video installations of underwater excavations surrounded by graffiti-sprayed walls, are accompanied by a soundtrack put together by performance artist Laurie Anderson.

In 1996, Mr. Goddio and his team began to search for the lost cities of Herakleion and Canopus using nuclear resonance equipment. Under centuries of algae, sand and clay sediment, they made some exceptional finds. One of the show’s highlights is a pink granite statue of Nile deity Hapi; at 5.4 meters high, the round-faced god with a tray of offerings is the largest freestanding statue of an Egyptian divinity ever found. Hapi and other towering statues, including a Ptolemaic king and queen in pink granite, loom over visitors who wander through a room conceived to look like a sunken forest.

“Sunken Treasures” is the first exhibit in the newly restored stables and greenhouse of the Reggia, designed by Baroque architect Filippo Juvarra. These high-ceilinged, cavernous rooms cover nearly 5,000 square meters, but Mr. Wilson’s low, almost nocturnal lighting and the sound, which ranges from metal clinks meant to mimic the workshops where trinkets were made to swishing waves, produce an effect on the viewer similar to a post-prandial grappa, even at 11 a.m.

A welcome respite from undersea atmosphere comes in the “Sphinx Box,” a well-lit, airy room where the heads of sphinx statues are viewed through white netting. The show’s masterpiece, however, appears in the last room, aptly called Queen’s Dream. The harmonious figure of a woman draped in clinging robes is believed to be Queen Arsinoe II, sister and wife of Ptolemy II. Carved in gray-blue granite, her pose is typical of Egyptian statues, but the style of her dress is decidedly Greek.

Until May 31

www.lavenariareale.it

Italian Stallions Plagued By Size, Performance Anxiety

After receiving an avalanche of interest, Italian doctors repeated an initiative to help macho men in crisis.

Last year’s free hot line and website aimed at helping Latin lovers do their thing “without worries” received an unexpected 15,000 calls and a million web page views in a month.

Italian stallions evidently aren’t so hot to trot as tourist legend would have it.

Young Latin lovers from Southern Italy — where the climate is hot and even the food is considered “natural viagra” — are especially “worried, fragile and anxious” when it comes to sexual performance.

Well, they must have had an inkling something was amiss between the sheets: the initiative set up by the national association of andrology (SIA) was titled “amare senza pensieri” (love without worries).

Most frequent nagging questions? Duration, performance and size. Some 42.3% of the inquiries were from Southern Italy and just 11.4% from Northern Italy.

Although Giammusso said the size issue is often unjustified (one wonders if there were tape measures involved in the fretful phone calls) he does note that callers exhibited a lack of adequate sex education and the wrong role models.

Who knew that Fabios ever felt less than fabulous? By other measuring sticks, Italian men certainly sound satisfied.

If this crisis of confidence is really so widespread, it may be time to update the guidebooks.

Image used with a CC license, thanks to risager.