Italian Porn Star Hands Scepter to Geek

Rocco Siffredi, the Italian Stallion of porn, recently handed his legacy over to a bespectacled, overweight crossword expert.

Well, sort of.

Omar Monti, who came in second on the Italian version of “Beauty and the Geek,” now fills Siffredi’s considerable shoes in some potato chip ads.
Geek Power
It’s one way to drum up publicity after equivocal ads for Amica Chips — with Siffredi peacocking around a pool Hugh Hefner style making references to women’s genitalia that even the bambini got — were censored last year.

For weeks, Siffredi stared down billboards in a dressing gown asking who would be man enough to take his place.

Thanks to an online contest, it’s an unlikely 31-year-old self-proclaimed virgin who wades through throngs of hot women to the tune of “Daddy Cool” in the refurbed spots.

Proving, once and for all, that geeks are sexy.

More Body-Conscious Art in Milan

A giant naked man floats face down in Milan’s Sempione Park. Looking a little like Mr. Bean and slightly deflated in the privates, “Balloon” is a work by Polish artist Pawel Althamer. The 21-meter long work is a self-portrait.

No competition for the enormous memento mori lying next to the Duomo, it’s part of an exhibit called “One of Many” on in the park until June 5.

The show is sponsored by the Fondazione Trussardi, where someone has a thing for hovering art: namely the infamous hanging children installation by Maurizio Cattelan which were “freed” by an upset construction worker.

The current suspended work is unlikely to cause such controversy, though it would be kind of fun to take a pin to it.

Update: Daily Corriere della Sera reported on Saturday that an unnamed 40-year-old man (“perhaps a foreigner?” the journalist wonders) took a pair of scissors to the “nude doll.” No harm was done and organizers minimized the episode.

Italy’s 3D Fashion Peep Show

3-D FashionGet ready for a department store peep show. IBM’s only dedicated fashion division, based in Milan, has launched a prototype “multisensory cabin” for shoppers that’s reminiscent of a coin-operated viewing machine equipped with a projector.

About 10 fashionistas can gather in the small, dark box to see what’s behind the latest spring fashions. Wearing fold-up polarized 3-D glasses, people watch canned scenes from the world’s top-tier catwalks. As images of gazelle girls on runways waft by, viewers see flyby close-ups of real-world fashion items. In other words, the stuff (think bags and shoes) that actually comes off the catwalk for plebes.
Full story & video by zoomata editor Nicole Martinelli on Wired

Italian Cow Parade

Cow Parade MilanMooo-velus, darling: 100 life-sized cows, each hand decorated by an artist, are grazing around Italy’s fashion capital.
This one is by Thomas Berra (title: “There’s Confusion in the Meadow”) and makes its stance at Arco della Pace near Sempione park.

Billed as the world’s largest public art event, the cattle started meandering in Zurich in 1998 before heading for new pastures including New York, Tokyo, London and Sydney.
The cows are also an early warning sign that Milan’s design week, the largest in the world, will kick off in a few days. Every year brings some much-needed public art to town, last year there was oversized Ikea furniture…

Milan’s artsy bovines will be around until the end of June when they hit the auction block for charity at the Triennale art museum.

Super-sized Memento Mori in Milan

A skeleton nearly 80 feet long reminds tourists and passersby of their mortality as they snap pictures of the Duomo or eat gelato.

The installation is part of the city’s art fair, MiArt; the leg bone is connected to the hip bone in the courtyard of Palazzo Reale.

Artist Gino De Dominicis, obsessed with his own mortality, created this work called “Cosmic Magnet” (Calamita Cosmica) in 1988. Ten years later, he died at age 51 on April Fool’s Day.

The skeleton has what looks like a giant knitting needle piercing the right hand, meant to represent meetng point of cosmic energy and the human element.

Made out of polystyrene, them bones weigh in at eight tons.

After it is dismembered in Milan May 1, the macabre reminder will be haunting cities around Europe including Hamburg, Brussels and Paris.

Italian Scientists Study Sacred Sounds

Researchers in Italy are investigating the subjective acoustic qualities of church architecture in one of the most extensive scientific inquiries yet.

By studying the best-sounding spaces (and the worst), the researchers hope to assemble practical design criteria for new churches. The data can also provide the clergy with some considerations on what music works best in existing places of worship. More from zoomata editor Nicole Martinelli here.

Smokeless Cigarettes: La Dolce Vita?

Nic SticMILAN, Italy — The NicStic is a cigarette-size plastic tube with a rechargeable heating coil that vaporizes tobacco instead of burning it.

Pop a filter on the end of the tube, and in seconds it is warmed up enough for a nicotine fix without the smoke. Because it has no smoke, it also has none of the tar, arsenic, cadmium and formaldehyde of regular cigarettes; it also passes muster with local anti-smoking laws here.

“I actually don’t mind doing a bit of vogueing with this,” said Victor Chambers, a former model and steady smoker, who tried the device at a reporter’s request inside a crowded local bar. “Shivering in the rain for a smoke is just so last season.” More from zoomata editor Nicole Martinelli over at Wired.com.

Salute! Italian fridge with beer spout

Beer fridgeForget the water dispenser and ice cube maker: a new fridge made in Italy has a front-door beer tap.

Called HomePub this chic, stainless steel fridge holds a five-liter keg and can keep the beer bubbly for up to three weeks. Price not listed.

You’d think Italians would be more interested in a vino dispenser, but Bel Paese residents have developed a taste for beer in recent years.

Italian Fashion in Second Life

Second LifeItalian multimedia designer Diana (aka Bianca Foulon) is launching her first collection of virtual togs in Second Life for media agency Interzone March 8.

Timed to coincide with celebrations for International Women’s Day, models hit the catwalk on the Interzone Island at 1p.m. SL time or from 10:00 p.m. GMT.

Diana/Bianca hopes the fashion line, called Gina’s, will encourage indie designers from the Bel Paese to create more moda for this new world.

Zoomata editor Nicole Martinelli has been tapped to model and is furiously practicing graceful turns with the keyboard in hopes of not falling off the runway.

Healthy Indulgence: Chocolate Vitamins

Choco-pillThe best giveaway at Milan’s recent tourism fair: dark chocolate enriched with Vitamin A & C for the guilty.

Called “Chocopirin-A,” (a play on “aspirina,” aspirin) the tabs were handed out to hungry visitors to promote the Eurochocolate fest in Perugia next fall. Meant to underline how chocolate has become more a part of our daily lives, hopefully some marketing genius will copy the idea and make them for real.